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Growth Hacking Fundamentals

Growth Hacking Fundamentals
Growth Hacking Fundamentals|591.60 MB



Learn the concepts, methods, and successful real-world uses of growth hacking to quickly expand your customer base. Join marketing expert Brad Batesole as he explains what elements have to be in place for growth hacking to be successful, including site analytics, a great landing page, an understanding of the funnel, and a solid testing plan. Brad then explains typical growth-hacking opportunities as well as strategies for generating an audience via SEO, influencers, content marketing, social-media engagements, advertising, current events, and more.

The course concludes with growth-hacking case studies, highlighting the growth-hacking techniques that helped propel such companies as Airbnb, Uber, and Tinder to explosive growth.

Topics include:
What is growth hacking?
Understanding the funnel
Setting up tracking and analytics
Leveraging customers and existing users
Testing ideas
Generating an audience
Creating an incentive strategy
Real-world examples of successful growth hacking

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